Experience
Years of running social for small and large businesses, from launching new accounts to influencer campaigns with millions of views.
01
FreeTaxUSA
Marketing Specialist and UX Researcher
May 2022 – July 2026 · Provo
FreeTaxUSA
Marketing Specialist and UX Researcher May 2022 – July 2026 · Provo- Independently ran and created all influencer campaigns, generating 2M+ organic views and sparking 20M+ additional organic views from user-generated content.
- Launched social media presence on Instagram, TikTok, and Pinterest for FreeTaxUSA. Led and executed all content creation. @freetaxusa
- Created and launched FreeTaxUSA's first-ever online community (community.freetaxusa.com), including vendor selection, platform setup, and full implementation, owning 100% of the process.
- Scaled the community to 18K+ members, 3K posts, and 100+ articles, establishing an active hub for peer-to-peer support and product insights.
- Organized and hosted two live Q&A events to drive engagement and foster relationships with power users, resulting in 50K+ page views and 1,000 new users.
- Presented user feedback trends and reviews to C-suite executives.
- Trained product team regularly on design principles and user insights, creating “Operating Empathy.”
02
Thirst
Marketing Manager
Feb 2022 – May 2022 · Salt Lake City
Thirst
Marketing Manager Feb 2022 – May 2022 · Salt Lake City- Managed multiple Instagram and Facebook accounts, including content creation, scheduling, and engagement. @thirstdrinks
- Assisted in pre-production, live shoot, and post-production for all content.
- Responded to, recorded, and organized all feedback given through any social media platform and communicated it to the appropriate teams.
- Managed Google and Yelp reviews, addressing concerns promptly to improve customer satisfaction and online reputation.
03
Missionary Training Center
International Social Media Specialist and Trainer
Jan 2021 – July 2021 · Provo
Missionary Training Center
International Social Media Specialist and Trainer Jan 2021 – July 2021 · Provo- Managed the remote instruction of leaders internationally (Philippines, South Korea).
- Launched social media operations for new regions.
- Instructed volunteers with no marketing background on topics including Meta Business Suite, content creation, organizational structure, tracking, and increasing engagement.
- Trained groups of up to 500 people, including creating curriculums, providing feedback, and communicating in more than one language.
Fun facts
- I was a character performer at Walt Disney World through the Disney College Program.
- I graduated from BYU in Communication Disorders, with an English emphasis.